UI Design proposal for Avery platform

*This information is confidential

Proposal

UI Design for Avery platform

Dear Alisher and the Avery team,

Thank you for the opportunity to collaborate and for sharing your vision with us. We truly appreciate the clarity of your brief and the insightful discussion during our recent call.

We share your goal of making Avery not only more functional, but also more intuitive, intelligent, and visually refined. Our team at Crave Design Studio is ready to create a cohesive design system that enhances user experience, empowers agents and managers, and strengthens Avery’s innovative identity.

In the following proposal, you’ll find our suggested approach, project structure, and collaboration model designed specifically for Avery. We look forward to working together to bring this vision to life.

Sincerely,

Aziz Tuhtasinov
Founder and Chief Designer at Crave

Scope of work

The goal of this project is to elevate Avery’s digital product experience by designing a modern, intuitive, and efficient user interface based on the sketches that enhances user productivity and engagement. The new design of the 3 screens will focus on clarity, usability, and a consistent visual system aligned with Avery’s mission.

Included screens
1. Interaction page – design of the main interaction interface between agents and candidates, with focus on clarity, contextual actions, and conversation hierarchy.
2. Dashboard page – design of a data-driven dashboard for managers, featuring visual analytics, quick insights, and task management structure.
3. Killer features page – concept and UI design for Avery’s key innovative features, demonstrating differentiation and smart functionality.
Discovery & research
- Review of current Avery platform flows and user roles (agents, managers, candidates);
- Identification of UX bottlenecks and improvement opportunities;
- Benchmarking analysis of relevant products and interaction models in recruitment and HR tech;
- Definition of design goals, user personas, and user journey maps.
UX architecture & wireframing
- Creation of optimized information architecture and navigation structure;
- Development of low-fidelity wireframes for key user flows (e.g., candidate search, agent dashboard, analytics interface);
- Validation and iteration of wireframes based on feedback sessions.
UI Design
- Design of core interface screens for web app version;
- Implementation of a modular design system in Figma to ensure scalability and consistency;
- Creation of interactive prototypes for usability review and internal testing.
Deliverables summary
- UI design for 3 high-fidelity screens (web format, designed in Figma);
- Integration into Avery’s shared Figma workspace;
- Consistent visual system and component styling;
- Interactive prototype in Figma document.
Collaboration & workflow
- Communication channels: Figma, Telegram (or preferred by Avery), and scheduled review calls;
- Progress tracking: shared Notion board for transparency and task updates;
- All assets will be delivered in editable Figma format, structured for ongoing scalability.
* Required files and information from the client:
- Brand elements or guidebook (accepted);
- Project brief (accepted);
- Access to Avery platform for research and testing (accepted);
- Figma document with current UI design library and components (expecting).

Stages and timeline

According to our estimates, the process of research and UI design concept development for the project will take approximately 14 to 21 working days, provided there is prompt communication, timely provision of materials, and stage approvals with the client.

Cost and payment terms

Fixed

UI Design – 3 key screens

2,100 €

*The amount includes the fees of the required specialists.

**Payment can be executed via bank transfer or other convenient formats (to be discussed with the client).

Prepaid amount (before the project execution)

1,500 €

The rest amount after the project presentation

600 €

Total transactions:

Transaction 1 – 1,500 €
Transaction 2 – 600 €
..............................

Total: 2,100 €

Contact

If you are ready to collaborate with us on conducting the UI Design for Avery platform, as described in this proposal, please feel free to contact us using the details below or by click the button above.