*The information is confidential
Proposal
Project concepts development for CÉVAL
CÉVAL

The brand builds its philosophy on absolute individuality: there are no ready-made layouts, no template furniture. Each villa and every piece of interior is created exclusively for a specific client.

The website’s task is to convey this uniqueness through the digital experience: from the very first touchpoint, it should be evident that the company operates only in a tailor-made format.
We propose to carry out the first stage — the development of two website concepts.

These concepts will form the foundation of the future portal, setting the aesthetics, UX logic, and emotional level of communication.
Why research and concept development are crucial?
In the segment of luxury real estate and bespoke interiors, a website is not just a business card. It is the main tool through which a high-net-worth client makes a decision to engage.

For an audience accustomed to unique and impeccable solutions, it is critical that the digital experience reflects the same philosophy: individuality, status, taste, and attention to detail.

Without in-depth research, it is easy to fall into the trap of creating a “beautiful but standard” website that fails to convey the brand’s true values.

That is why we place such emphasis on a comprehensive preparatory stage:

  • studying the market to set you apart from dozens of lookalike developers;
  • immersing into the aesthetics of premium interiors and furniture, so the website speaks the language of your audience;
  • testing user behavior scenarios to ensure the website is not only emotional but also effective.
Scope of work
  • Research & analytics
    • Analysis of global practices in luxury real estate, premium interiors, and bespoke furniture.
    • Study of competitive digital solutions in Dubai and leading international premium studios.
    • Target audience analysis: expectations of affluent clients, digital behavior patterns, and key values in choosing a developer and interior company.
    • Identification of brand differentiation points to be translated into the interface.
  • Expert sessions & material preparation
    • Meetings and consultations with interior designers, architects, and premium furniture experts to dive deep into the aesthetics and details of the product.
    • Collection of visual materials, architectural techniques, and moodboards that emphasize the bespoke format.
    • Development of conceptual metaphors linking the brand with the future interface.
  • Concepts drafts
    • Selection and systematization of visual references for animations, composition, typography, and interactivity.
    • Creation of a Customer Journey Map (CJM) reflecting the client’s path: from the first screen to submitting a request for an individual project.
    • Definition of tone of voice and key brand messages for the digital space.
  • Detailed development of two concepts
    Preparation of two independent website concepts, each including:

    • visual language (typography, color palette, composition principles);
    • user experience scenarios (UX logic);
    • key animation and interactive techniques;
    • elaboration of the homepage and key internal blocks;
    • an interactive clickable prototype that allows a basic walkthrough of the user journey and demonstrates interaction mechanics.
  • Concepts presentation
    • Comprehensive presentation of each concept.
    • Client discussion and feedback collection.
    • Selection of one direction for the subsequent full-scale website development.
Stages and timeline
According to our estimates, the process of research and concept development for the project will take approximately 3.5 to 4 calendar weeks, provided there is prompt communication, timely provision of materials, and stage approvals with the client’s team.
Cost and payment terms
Fixed
Web project concepts development
9,800 $

*The amount includes the fees of the required specialists.

**Payment can be made in a convenient form un USD (to be discussed with the client).

1
Prepaid amount (before the project execution)
7,000 $
2
The rest of the amount after the project presentation
2,800 $
3
Total transactions:
Transaction 1 – 7,000 $
Transaction 2 – 2,800 $
..............................

Total: 9,800 $
If you are ready to collaborate with us on conducting the concept deveopment for CÉVAL platform, as described in this proposal, please do not hesitate to contact us using the details below.
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